Inksters New Branding
23 December 2011
Inksters launched a new brand identity this week designed by ostreet.
Brian Inkster commented that “the new brand reflects Inksters’ place in the legal market as forward thinking lawyers and incorporates an arrow device. This points to Inksters’ care for detail, progressive approach and the fact that we direct clients and lead the way”.
As the founding Scottish member firm, in May 2009, of the QualitySolicitors Organisation Inksters could have been the first firm in Scotland to rebrand as QualitySolicitors. However, the firm has decided not to go down that route and has left QualitySolicitors in favour of enhancing Inksters own unique brand.
Brian Inkster said “with the onslaught of Alternative Business Structures, branding and market placement will be of ever increasing importance to law firms. QualitySolicitors offers a good solution to some high street firms who are worried about competing with ‘Tesco Law’. However, for a firm like Inksters, with niche service areas, we felt the fit was not quite right and that we would be better placed directing our energies in enhancing brand Inksters.”
The new identity was launched with branded Christmas Hats being issued to Inksters’ clients/contacts and a competition running for the best hat photos. A website covering this was also launched at www.inksterschristmashats.com
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