An Englishman, a Shetlander, a Texan and 85 Broads

14 July 2010

Today Brian Inkster joined Chris Sherliker and Amanda Ellis for an 85 Broads Jam Session on 'Tackling Twitter for Business Development' moderated by Jennifer Johnson. This was conducted by way of an interactive Shift Worldwide virtual panel (vPanel) allowing all 4 speakers to be seen live on video via the web. Thanks must go to Kelly Hoey for bringing the panel together following on from Adrian Dayton's panel discussion on UK Lawyers and Social Media.

85 Broads85 Broads is a global network of 25,000 trailblazing women who are inspired, empowered, and connected. The "founding members" of 85 Broads were women who worked for Goldman Sachs at 85 Broad Street, the investment banking firm's former NYC headquarters. Over the past decade, 85 Broads expanded its membership to include women who are alumnae and students of the world's leading colleges, universities, and graduate schools worldwide. Their members are located in 82 countries around the world and work for thousands of for-profit companies and not-for-profit organizations.

Brian, Chris and Amanda are professionals who actively use Twitter for business development; these experts shared with the audience their real-life experiences.

Topics included:
•    Why use Twitter for business development?
•    How does one get started?  Choosing a “handle” and using it with your personal name or your business name (or both)
•    Developing your own personal “formula” for how often and what content to tweet
•    The right and wrong kinds of messages to convey – 5 no-no’s
•    How to get people to follow you
•    Success stories from the front lines
•    Integrating Twitter into other social media platforms
•    And, more!

Chris Sherliker The Englishman: Chris Sherliker (@London_Law_Firm)




Brian Inkster The Shetlander: Brian Inkster (@BrianInkster)




Amanda Ellis The Texan: Amanda Ellis (@aellislegal)




Jennifer Johnson The New York Broad: Jennifer Johnson (@jjohnsonNYC)




Comments on Twitter have included:-

@85WashingtonDC Wow...the technology used for the vPanel is awesome!

@85WashingtonDC "I use Twitter to connect with people I don't know, but have a common interest with." ~ Amanda Ellis

@85Broads There are 75 million on twitter. How do we use that for business development? - It is a fantastic publicity machine at your fingertips...

@jkhoey Love seeing the people I tweet w regularly "in action" Thx @shiftworldwide

@85WashingtonDC Use @Twitter to get your message out to hundreds of thousands of people, whomever they may be.

@85Broads People want to interact with a person, not a computer! Make your twitter personable to reflect your brand!

@BrightIdeas4You @85Broads by showing your personality,your credibility and expertise, and build relationships on social media first before jumping...

@85Broads What is the best tool for managing Twitter? - Chris Sherliker says the 'iPhone'

@confessionality @85Broads Seesmic for Blackberry is a good app for managing multiple Twitter accounts.

@85Broads Don't feel left out if you don't have an iPhone.... Blackberry has UberTwitter! - On what tools are ideal for managing your Twitter...

@85WashingtonDC Use the 80/20 rule when Tweeting for business...80% Business, 20% personal.

@CharlotteK Be personable & positive, keep it professional & don’t “over-tweet” (TMI or too often)

@85WahingtonDC Connect. Assimilate. Participate. Your plan for Tweeting 4 Business.

@BrightIdeas4You @85Broads Agree. Need to have a strategy and define business objectives, even when just trying it out - no need to do it the hard way :)

@85Broads Ways to engage in Twitter: Ask questions, comment on a tweet, participate in a twitter chat - Just remember to Mix It Up!

@85Broads Is there a method to the madness of Twitter?: Adopt a personality - Chris Sherliker on "Using Twitter for Biz Development"

@85Broads What are the No-No's of Twitter? - Remember the Cocktail Party Analogy: Engage, avoid constant personal updates

@laurajdaley ...Chris is smart 2 use analogies we cn connect 2 RT @85Broads: @laurajdaley Loved Chris' comment on the "cocktail analogy"!

@85Broads How to manage Twitter efficiently: Chris Sherliker visits his Twitter 30 minutes in the morning, 30 minutes at night - Manageable!

@85Broads Some great tools for managing your Twitter accounts: Hootsuite, Tweetdeck,

@KimmyScotti In the @85Broads panel on Twitter for biz growth - really good advice from @BrianInkster @London_Law_Firm @aellislegal

@85Broads @London_Law_Firm following @charonQC now upon your (and The Noble @brianinkster 's) recommendation!

@85BroadsNewYork @BrianInkster Appreciated all your insights! Thanks for taking the time to participate!

@85Broads @BrianInkster Thank you so much for contributing! You were awesome! We're receiving a lot of positive feedback regarding the vPanel!

@BrianInkster Now following @nmthomas87 @CharlotteK @MaryAnnHalford @MelisD @dmpal @KimmyScotti @indiathink - are you all @85Broads?

@85BroadsNewYork @BrianInkster You are truly a guy who rocks!

@indiathink @BrianInkster: Thanks for the Tweet Talk today! excellent information!

@awestrup @London_Law_Firm great job! Such a pleasure meeting you - let's go fishing!

@JaimieField @shandrab you want great accents? you must hear @BrianInkster talk - did a great v-panel today for @85Broads

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